We are China’s leading brand in the field of customer engagement. With a 100% China and Hong Kong focus we’re passionate about our clients’ success.
Established in Shanghai in 2004, our mission is to instil confidence and inspire leadership in the new generation of service professionals across China and Hong Kong – ensuring they are delivering the perfect customer experience every time.
We are a two-times shortlisted finalist at the British Business Awards and our client list speaks for itself.
We are British and Chinese owned, and our mixed international and Chinese team is run out of our office in central Shanghai – with access to the whole of Greater China, Southeast Asia, Japan and Korea.
We love what we do and we hope it shows.
Likewise we have an unwavering resolve to be the best – something which our clients appreciate through the ongoing value we give them. Three key features of this include:
Since initiating our first client relationship in 2004 we’ve grown our business through a single-minded focus on the personal touch. This focus manifests itself both in the way we work with you and in the way we encourage you to focus on your customers and your team.
Just as your customers need to feel special and be treated as an individual, so do you. So, while we do see trends and patterns, we know that every client company is different and we apply our experience in a customised way.
Central to our personal touch and to everything we do are our core values:
We really take these values to heart – if we didn’t believe in them we wouldn’t be doing what we do every day as successfully as we do.
The China market is constantly growing, developing and changing. Since we started in 2004 we’ve seen huge changes in Chinese consumers’ service expectations and attitudes to customer experience.
We’re passionate about every area of customer experience and we’re not just limited to one discipline. We recognise there’s always more to know and (like our clients) we’re hungry to learn.
This open-minded and exploratory approach allows both us and our clients to keep ahead of the competition as the leading customer experience experts in Greater China and Asia.
Mystery Shopping Providers Association (MSPA)
Minerva is a registered member of the MSPA since 2008, and our team has been invited to speak at the annual MSPA Asia and MSPA Europe conferences in Shanghai, Singapore and Athens.